Post by nadinenadine on Mar 4, 2024 3:16:24 GMT -6
Do you want to write a text that reaches the Soul and stays there ? This is where you have to start, from this metaphor. If you continue reading the post, you will understand why knowing and involving emotions is so important when writing the texts of a website, the copy of an advertising campaign or that of a newsletter. Together we will understand the relationship between mind and emotions and what are the 6 most important emotional triggers that you can use to write texts that trigger . That is, they activate attention, involve and push us to action. The Soul of Copywriting Emotion is the pure soul of copywriting . Its mission is precisely to understand what people feel in that specific moment , to interpret their emotions, respond to their doubts. And, again, alleviate fears, reassure them, lead them into joyful and desired worlds.
Writing is truly persuasive when it involves so much that readers can identify with the words and pauses, the stories and the solutions. Writing persuasively is not easy. For this reason, here you will find useful and practical reflections and advice on how to excite people . Because we are human beings and, by our nature, we decide on our gut, guided by feelings, supported by emotions. What are emotions The best answer Loan Phone Number List can only come from the pages of Emotional Intelligence by Daniel Goleman , who writes: All emotions are, essentially, impulses to act ; in other words, action plans with which evolution has equipped us to manage life's emergencies in real time. The very root of the word emotion is the Latin verb MOVEO, to move , with the addition of the prefix e- (movement from), to indicate that a tendency to act is implicit in every emotion.
At the basis of every action we perform there is emotion and each of these prepares our body for a different and specific type of response. For example, anger increases the heart rate and provides us with a rush of emotion-hormones (such as adrenaline) that makes us reactive, ready to react. Love generates a state of relaxation throughout the body: we are calm, satisfied and also predisposed to cooperation. To understand how fundamental emotions are in determining our decisions, just think that our emotional brain developed much earlier than the rational one . Furthermore, the neocortex - the seat of cognitive and rational thought - was born from the emotional centers over the years of evolution.
Writing is truly persuasive when it involves so much that readers can identify with the words and pauses, the stories and the solutions. Writing persuasively is not easy. For this reason, here you will find useful and practical reflections and advice on how to excite people . Because we are human beings and, by our nature, we decide on our gut, guided by feelings, supported by emotions. What are emotions The best answer Loan Phone Number List can only come from the pages of Emotional Intelligence by Daniel Goleman , who writes: All emotions are, essentially, impulses to act ; in other words, action plans with which evolution has equipped us to manage life's emergencies in real time. The very root of the word emotion is the Latin verb MOVEO, to move , with the addition of the prefix e- (movement from), to indicate that a tendency to act is implicit in every emotion.
At the basis of every action we perform there is emotion and each of these prepares our body for a different and specific type of response. For example, anger increases the heart rate and provides us with a rush of emotion-hormones (such as adrenaline) that makes us reactive, ready to react. Love generates a state of relaxation throughout the body: we are calm, satisfied and also predisposed to cooperation. To understand how fundamental emotions are in determining our decisions, just think that our emotional brain developed much earlier than the rational one . Furthermore, the neocortex - the seat of cognitive and rational thought - was born from the emotional centers over the years of evolution.