Post by account_disabled on Feb 27, 2024 23:44:37 GMT -6
Instagram is persistently testing the obscuration of the number of Likes received by published content. Facebook is planning the same experiment. It seems that the vanity metric most sought after and appreciated by users is about to definitively disappear from the main social networks! likes-on-social-media-are-still-important What is the impact of these changes on your social media marketing activities ? Are Likes still important? A UNIT OF MEASUREMENT OF YOUR WORK For those involved in marketing, it is a well-known concept that " you don't eat with likes ". Therefore an effective social media marketing strategy should never be based only on the acquisition of likes on pages and content! On the other hand, this user interaction tool is a good element to evaluate the quality of what you create and publish .
If your posts aren't getting Likes, it's possible that Nigeria Phone Number your followers don't appreciate them. This should make you reconsider your strategy! REFINE CONTENT CREATION According to some studies, obscuring likes on posts leads to lower engagement . We repeat: your business does not depend exclusively on this metric. But your goal should remain to involve users as much as possible ! This change represents an incentive to work even better on content creation . There are many types of posts that users particularly appreciate : you just have to put in the effort to make them and you will get a positive response from your audience! DIFFERENTIATE INVESTMENTS One thing we have learned from social networks in recent years is that there are no certainties.
Algorithm changes, technical changes and external events can significantly impact the use of a platform and the results you can achieve. Does this mean you shouldn't do social media marketing ? No, it means that you have to invest in multiple channels to guarantee continuity of your revenue . And you also need to invest in different approaches, such as organic and paid communication. By strengthening your editorial plan with post sponsorship and targeted advertising, you will be able to minimize the impact of changes on social platforms ! By the end of this article, we hope we have encouraged you to continue your social media marketing efforts! If you need help creating an effective editorial plan or advertising actions perfect for your audience, contact us.
If your posts aren't getting Likes, it's possible that Nigeria Phone Number your followers don't appreciate them. This should make you reconsider your strategy! REFINE CONTENT CREATION According to some studies, obscuring likes on posts leads to lower engagement . We repeat: your business does not depend exclusively on this metric. But your goal should remain to involve users as much as possible ! This change represents an incentive to work even better on content creation . There are many types of posts that users particularly appreciate : you just have to put in the effort to make them and you will get a positive response from your audience! DIFFERENTIATE INVESTMENTS One thing we have learned from social networks in recent years is that there are no certainties.
Algorithm changes, technical changes and external events can significantly impact the use of a platform and the results you can achieve. Does this mean you shouldn't do social media marketing ? No, it means that you have to invest in multiple channels to guarantee continuity of your revenue . And you also need to invest in different approaches, such as organic and paid communication. By strengthening your editorial plan with post sponsorship and targeted advertising, you will be able to minimize the impact of changes on social platforms ! By the end of this article, we hope we have encouraged you to continue your social media marketing efforts! If you need help creating an effective editorial plan or advertising actions perfect for your audience, contact us.