Post by akabborakabbor on Feb 27, 2024 23:17:15 GMT -6
If targeting allows us to frame the target we want to address the advertising campaign to, retargeting is an even more sophisticated and precise target. Retargeting , sometimes called remarketing, is based on tracking a user's navigation on the website through the insertion of a javascript tag, what is commonly called a pixel, which allows ads to be offered on social networks in line with the pages visited previously. In short, the retargeting tactic serves to show targeted advertisements to users who have interacted with specific web pages that show an interest in a product or service.
To be precise, remarketing and retargeting are not quite the same thing. HubSpot explains this difference well: “Remarketing and retargeting are often confused with each other. Though they share similarities, retargeting allows you to reach new prospects with your ads, while remarketing focuses on re-sparking interest of your company to current or inactive old customers . Retargeting is a methodology that guides Chinese Student Phone Number List the user towards conversion by following the principles of the funnel, therefore always showing ads relevant to the phase in which he is. For example, a person who visits the product page on the company website leaves it to go to Facebook and there the retargeting process shows advertisements for that product or offers content related to it.
The effectiveness of this system is due to the coherence between the information that the user searches for on the website and the advertising that he sees immediately afterwards on social networks. You might be interested in: "Optimizing social media for a B2B: the importance of the editorial plan and reporting" One fact must be considered: 95% of users who visit a website or e-commerce page do not perform the desired conversion. Retargeting intercepts this enormous pool of potential customers who are one step away from purchasing. Download for free and discover in the Ebook "Lead Generation through Facebook: the 3 Steps" what are the steps to follow to define a strategy and generate qualified contacts thanks to the professional use of one of the most populated and active social networks.
To be precise, remarketing and retargeting are not quite the same thing. HubSpot explains this difference well: “Remarketing and retargeting are often confused with each other. Though they share similarities, retargeting allows you to reach new prospects with your ads, while remarketing focuses on re-sparking interest of your company to current or inactive old customers . Retargeting is a methodology that guides Chinese Student Phone Number List the user towards conversion by following the principles of the funnel, therefore always showing ads relevant to the phase in which he is. For example, a person who visits the product page on the company website leaves it to go to Facebook and there the retargeting process shows advertisements for that product or offers content related to it.
The effectiveness of this system is due to the coherence between the information that the user searches for on the website and the advertising that he sees immediately afterwards on social networks. You might be interested in: "Optimizing social media for a B2B: the importance of the editorial plan and reporting" One fact must be considered: 95% of users who visit a website or e-commerce page do not perform the desired conversion. Retargeting intercepts this enormous pool of potential customers who are one step away from purchasing. Download for free and discover in the Ebook "Lead Generation through Facebook: the 3 Steps" what are the steps to follow to define a strategy and generate qualified contacts thanks to the professional use of one of the most populated and active social networks.