Post by account_disabled on Jan 23, 2024 23:33:47 GMT -6
Here it is... one of the 20 advertising strategies. We have the famous expression "Laughter prolongs your life". Used as a defense mechanism, to relieve tension, as a bridge to others, throughout history and different cultures, laughter and humor have played a huge role. Even in the field of marketing, humor has its place and importance. Why humor? Humor attracts attention and increases likability¹. Who wouldn't like it?! Easy to memorize, humor is an element that simplifies the delivery of any message. The American philosopher Dan Dennett held a Ted Talk about this phenomenon. Translated into 38 languages, the speech concludes that people are attracted to 4 types of things: cute, sexy, sweet and funny. We react positively to them. Generally, the ads that have stood the test of time are the ones that make us laugh. Amstel, that's how I like it! In America, Super Bowl commercials are one of the favorite aspects of the game with 98 million viewers. Marketing teams' budgets average $5 million for a short spot. When to use it? Humor can be a double-edged sword. To make sure that everything goes well, there are several aspects that you should consider. The product, of course.
If you want to market diabetes drugs, perhaps the humorous ideas that come to your mind are not so appropriate. Also, caution should be exercised if you want to test the magic of marketing humor with luxury services. A less than perfect implementation can drop you a lot of points. On the other hand, there is also this: the company of the subway system in London has created an adverti B2B Email List sement called " Fat Ways to Die ". Ouch, a bit heavy isn't it? One of the "fat" ways to die? Around the train tracks, 5,800 accidents occur a year simply due to carelessness. The ad has received 5 awards at Cannes Lions, the largest and most prestigious advertising festival that takes place every year in France. Nothing is set in stone when it comes to humor that works and what is tactless. Act on factors affecting your industry. The tone used should be considered. What makes you die of laughter, does not impress your colleague at all. If you have English humor or if your colleague has it, it doesn't really matter. It is important that campaigns with humor marketing strategies should be tested. Make sure no one finds the ad offensive, uncomfortable or amateurish before going ahead with the plan. Audience is important.
Ideally, your focus group would be young people. They welcome humor and have the ability to make something they like go viral very quickly. Don't be discouraged if you have a product for older ages, in fact using humor in advertising surprisingly works better with insurance companies². The best way to know if humor will work is to know the audience you want to reach. I may have seen the following ad 8 times by now. Dollar Shave Club has gained thousands of new customers since its launch. The video has 26 million views on YouTube and continues to generate new subscriptions. The CEO of DollarShaveClub is bold, the ad above has been successful because of this very boldness. But if the sole purpose is humor, the ad is separate from the rest of your strategy and brand, then we have bad news. No no, don't get upset yet. Think it could work well with your company? Humor can bring many benefits. Awkward presentation? Awkward silence? Romantic date going to hell? A hit joke is often the easiest, fastest and most effective cure. This also applies to advertising your business. Humor liberates us, helps us adapt, and makes us like others. It is often said that to steal a girl's heart you have to make her laugh. In this respect, customer relations do not change that much.
If you want to market diabetes drugs, perhaps the humorous ideas that come to your mind are not so appropriate. Also, caution should be exercised if you want to test the magic of marketing humor with luxury services. A less than perfect implementation can drop you a lot of points. On the other hand, there is also this: the company of the subway system in London has created an adverti B2B Email List sement called " Fat Ways to Die ". Ouch, a bit heavy isn't it? One of the "fat" ways to die? Around the train tracks, 5,800 accidents occur a year simply due to carelessness. The ad has received 5 awards at Cannes Lions, the largest and most prestigious advertising festival that takes place every year in France. Nothing is set in stone when it comes to humor that works and what is tactless. Act on factors affecting your industry. The tone used should be considered. What makes you die of laughter, does not impress your colleague at all. If you have English humor or if your colleague has it, it doesn't really matter. It is important that campaigns with humor marketing strategies should be tested. Make sure no one finds the ad offensive, uncomfortable or amateurish before going ahead with the plan. Audience is important.
Ideally, your focus group would be young people. They welcome humor and have the ability to make something they like go viral very quickly. Don't be discouraged if you have a product for older ages, in fact using humor in advertising surprisingly works better with insurance companies². The best way to know if humor will work is to know the audience you want to reach. I may have seen the following ad 8 times by now. Dollar Shave Club has gained thousands of new customers since its launch. The video has 26 million views on YouTube and continues to generate new subscriptions. The CEO of DollarShaveClub is bold, the ad above has been successful because of this very boldness. But if the sole purpose is humor, the ad is separate from the rest of your strategy and brand, then we have bad news. No no, don't get upset yet. Think it could work well with your company? Humor can bring many benefits. Awkward presentation? Awkward silence? Romantic date going to hell? A hit joke is often the easiest, fastest and most effective cure. This also applies to advertising your business. Humor liberates us, helps us adapt, and makes us like others. It is often said that to steal a girl's heart you have to make her laugh. In this respect, customer relations do not change that much.