Post by account_disabled on Dec 24, 2023 4:52:49 GMT -6
«For us it is #8MTodoElYear. At Correos we work for equality every day . And we tell you it our way,” says Correos in its latest campaign. This is a striking audiovisual piece with which, on the occasion of Women's Day , the company proposes a reflection on "purple washing" , a practice that consists of commercializing the 8M with, for example, exclusive offers for women, launching purple products or dyeing the logo purple. With a catchy song and a lot of rhythm, Correos says that this year it is not going to make its logo purple for just one day and that, instead, it wants to highlight all the work it has done throughout its history and in which it is immersed the company to achieve full equality. For this advertising campaign.
Which is launched on social networks, Correos has collaborated with the creative agency Sra. Rushmore and the media agency Arena Media . If you do not display the embedded video correctly, click here . «In 1830 women Phone Number List began to work in the Post Office. In 1881 the first female telegrapher joined. In 1909 Clara Campoamor began working at the Post Office. In 2015 we achieved parity in the workforce and currently there are more women than men. We continue to advance to achieve parity in positions of high responsibility," Correos recalls in its campaign, developed under the concept "We take care of everything we send, even the messages . " Data sheet: Advertiser: Correos Campaign: 8M. We do not put the logo in purple #8MtodoElAño Communication and Marketing Management.
Eva Pavo, Sara Cubillo, Juanjo Castillo, David Álvarez, Mario Heranz and Laura Vivó. Agencies: Arena Media Account Director: Sandra Serrano. Account Team: Raquel Sánchez and Isabel Sánchez-Garrido. Operations Team: Carolina Alonso and Ángel Martín. Mrs. Rushmore Creative team: Xisela López Executive Creative Director. Jordi Romans and René Macone, Creative Directors. María Gomis, Digital Creative Director. Account team: Marta Palencia, Cristina Santano and Mayte Diu. Social Media Team: Néllida Rojo, Head of Social Media Strategist. Audiovisual Production Team: Marta Cid, Isabel Gálvez and Santiago Romero. Producer: Drasik. Sound studio: Lovemonk.
Which is launched on social networks, Correos has collaborated with the creative agency Sra. Rushmore and the media agency Arena Media . If you do not display the embedded video correctly, click here . «In 1830 women Phone Number List began to work in the Post Office. In 1881 the first female telegrapher joined. In 1909 Clara Campoamor began working at the Post Office. In 2015 we achieved parity in the workforce and currently there are more women than men. We continue to advance to achieve parity in positions of high responsibility," Correos recalls in its campaign, developed under the concept "We take care of everything we send, even the messages . " Data sheet: Advertiser: Correos Campaign: 8M. We do not put the logo in purple #8MtodoElAño Communication and Marketing Management.
Eva Pavo, Sara Cubillo, Juanjo Castillo, David Álvarez, Mario Heranz and Laura Vivó. Agencies: Arena Media Account Director: Sandra Serrano. Account Team: Raquel Sánchez and Isabel Sánchez-Garrido. Operations Team: Carolina Alonso and Ángel Martín. Mrs. Rushmore Creative team: Xisela López Executive Creative Director. Jordi Romans and René Macone, Creative Directors. María Gomis, Digital Creative Director. Account team: Marta Palencia, Cristina Santano and Mayte Diu. Social Media Team: Néllida Rojo, Head of Social Media Strategist. Audiovisual Production Team: Marta Cid, Isabel Gálvez and Santiago Romero. Producer: Drasik. Sound studio: Lovemonk.