Post by account_disabled on Mar 12, 2024 3:58:08 GMT -6
According to studies by Yahoo and Enders , Native Advertising is expected to overtake Native Advertising in the next four years . “Native advertising” will have an increase of 156% and will be the most widespread form of advertising (52%) in Europe in 2020. The reasons for this extraordinary growth are many. Advertising banners are easily identifiable by an audience that has learned to recognize them and defend themselves with Ad blocking systems . Secondly, this form of advertising does not seem like a promotion, but its perceptible presence is perfectly placed in the context of a written, photographed and filmed content. FacebookThe final blow was given by the social networks in which an important part of the population is now present.
As you can see from the graph, the number of people who get information India Mobile Number Data through Facebook (even sponsorships on the newsfeed are a hybrid form of Native) has surpassed that of radio and has reached the size of the audience of newspapers. (for convenience I have simplified a more complex data which you can learn more about here ) Native Advertising is a technique as ancient as Johannes Gutenberg 's movable type , known in Italy through a more aggressive variant called an advertorial article by the print media . It is regulated so as to be distinguishable from normal information, under penalty of a fine of up to 100 thousand euros.
I don't want to get into controversies about the effective application of this law, because the examples of disguised promotions on registered newspapers are easily identifiable. Native Advertising is not a "husband" disguised as an article, but a more subtle form of coexistence of a product within a content. There are many examples even among bloggers. Some are invited by car manufacturers to drive a car in a certain area to describe the local beauties. Obviously, the car enters the scene but without occupying it. Another example is that of fashion bloggers who publish a photo of themselves on Instagram while wearing clothes from companies looking for promotion. Or YouTubers who magically make technological products or video games appear, without praising them, but only using them to entertain their audience.
As you can see from the graph, the number of people who get information India Mobile Number Data through Facebook (even sponsorships on the newsfeed are a hybrid form of Native) has surpassed that of radio and has reached the size of the audience of newspapers. (for convenience I have simplified a more complex data which you can learn more about here ) Native Advertising is a technique as ancient as Johannes Gutenberg 's movable type , known in Italy through a more aggressive variant called an advertorial article by the print media . It is regulated so as to be distinguishable from normal information, under penalty of a fine of up to 100 thousand euros.
I don't want to get into controversies about the effective application of this law, because the examples of disguised promotions on registered newspapers are easily identifiable. Native Advertising is not a "husband" disguised as an article, but a more subtle form of coexistence of a product within a content. There are many examples even among bloggers. Some are invited by car manufacturers to drive a car in a certain area to describe the local beauties. Obviously, the car enters the scene but without occupying it. Another example is that of fashion bloggers who publish a photo of themselves on Instagram while wearing clothes from companies looking for promotion. Or YouTubers who magically make technological products or video games appear, without praising them, but only using them to entertain their audience.